KEY HIGHLIGHTS:
- Revamped website applying Growth-Driven Design (GDD) methodology, user experience enhancement, and website structural improvement with optimized website internal linkages
- Incorporated the concept of inbound marketing, produced an effective lead generation with a strong call to action, and forms designed based on the persona and user journey stage.
- Developed the website on HubSpot with a modular structure for easier content management and continuous improvements in overall performance. marketplace